“Communication
with various sectors of the public to influence their
attitudes and opinions in the interest of promoting a
person, product, or idea”
“The part of the promotional mix that evaluates public
attitudes, identifies the policies and procedures of a firm
or the individuals in it, and executes a program of action
to promote public understanding and acceptance.“
“The acts of communicating what you are to the public. This
is not to be confused with publicity, which is just one of
the methods used in communicating the image.“ |
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'Targeted'
strategies for targeted audiences |
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'Communication' with
key Publics |
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